Final Music Video

Unit One- Task One

Below are the the planning processes that I had to go through (or others would go through) and the reasons why I done these particular stages:

•  Production organisation; this was done to organise my time most efficiently so I could get the most out of time.

•  Roles and responsibilities; certain roles were allocated to each member in the group so people new there job and no confusion was there which would result in wasting time, strengths and weaknesses of the person were taken into account so we could get the best potential from them creating a better video.

•  Schedules; similar to production organisation, this was to plan time efficiently to each date and hour so we could use maximum time and this would result in less time wasting, however if we would to fall behind on schedule this would also be there as a guide to show us what was still to be done and maybe make any sacrifices if needed.

•  Interview and contacts; a list of interviews and contacts were taken (e.g. performer) this was to ensure they would turn up on time to any appointment or to the time of filming, and for them to contact me if they were unable to make any filming times.

•  Appointments; these would be made with either people to film (e.g. outside knowledge) to make sure that this would fit well with the schedule and to ensure that if questions were going to be asked then I could plan them in advance so I could use the time with them more efficiently.

•  Location recces; this was done to develop a 'vision' in mind so I could think of camera shots/ angles could be planned in my mind beforehand, this would also increase time efficiency.

•  Budget (planned, evolving); this would have been used to help get the most out our budget whilst still not spending a lot of money but also not being cheap as we would want it to be the best quality for what we need. If the budget was to evolve then you would take into account the factors of inflation e.g.if you were to travel somewhere out of the city, the you would take into account the inflation of petrol and then add that onto the budget.

•  Risk assessments; this was a vital part of the planning as it would make us wary of any dangers or problems that we may come across and so we can think ahead and plan how to possibly avoid them or if something was to happen then to plan for any miss-haps.

•  Documentation; was made to get consent of people that participated or to record anything that happened in a particular event of filming, this would be done to make sure, if this particular event was asked about in the future we would have the evidence through the documentation.

Discussion- Editing techniques within this video

As a class we had a discussion about; the original  video of Rihanna- We Found Love and the editing techniques used.

Summary of the Narrative

  We know that the narrative is about, how the two people are madly in love but it is not a brilliant relationship. It is a relationship that has just as much bad times as well as the good times; these good times are so good they don't mind the bad times. Through out the video it shows more bad times than good this tells us that they are getting worse and she begins to get fed up with the bad. At the end she then comes to turns that there will always be bad in the relationship but she can not deal with how bad it is getting, so she walks out. Even though she knows it is for the best, she is also hurt and we know that from the last clip at the end where she is in the corner of the room.
  As a class we came to the conclusion that the content of the video linked extremely well with the narrative behind the song itself.

Editing Techniques Used

  Within the group we realised the clips within the music video were no longer than 2-3 seconds long, they each went to the melody of the song. There is no specific order that the clips go in they seem to be randomly placed- this is called a discontinuity order so cut she would be on one table in the chip shop and the next cut she could be on the floor- to sum it up there is no direct flow.

  The chop and cut style of editing is used in the majority of pop/ dance music videos. The main reason for this is to keep the audience interested in the video; as the majority of the younger generation have a shorter attention spam, in comparison to an older person who could watch a black and white movie with sub titles easily. Many youth could not do that willingly or with there full attention.
  It is done to keep the video more up beat and in time with the music. This could be done by cutting or changing to the next scene on beat of a specific instrument or melody, or it could be done by the actor moving in such a way it emphasises that part of the song, another way it could be done is by an image or random clip is also in time with that melody.
  In this music video it is done in all of the ways mentioned above.
In conclusion the editing techniques used has made the music video more interesting, it is a video that can be watched many times and each time you watch it you will notice something different.

 

Story Board Part3